Oh, the water runs hot in the piece, called
Satellite Energizes Radio, with a bunch of references to MTV in its infancy.
Interesting thing, I think. MTV effectively turned pop radio into the utter nightmare it is right now. If MTV turned pop radio into a nightmare, will satellite radio turn MTV into something useful?
From the piece:
And Tobi, the programming director for XM's ultra-eclectic college-rock station, XMU, routinely stays in the office until 1 a.m., adding 200 tracks at a time to her library from bands like the Decemberists and Maximo Park. "If I like it, I play it," she says.
Well, I'll tell you something, Tobi. If I hear the Decemberists on XMU, I'm switching right back to 'Fred,' okay?
There's a lot of good company-baiting in this piece, with XM saying one thing (we have deeper playlists) and Sirius denying it (no you do not, shut up). There's actually more focus on the two companies going at it than there is on actual content choices being made by either XM or Sirius.
Personally, I'm a little tired of the XM vs. Sirius debate, but everyone loves a fight. Remember when everyone said that they were tired of hearing about Bill and Monica on the news, but still watched the news for it anyway? Addicted to the OJ trial? This Michael Jackson thing? The runaway bride? We are drawn to the basest drama in the world, and we're watching two start-up satellite companies go at it.
At least I'm not hearing ads on XM or Sirius that say that the other guys are in contempt of court or whatever. If I do, I'll drop either like a hot potato.