Ever get a wrong number call? Of course, everyone with a phone has experienced the inconvenience of a wrong number, whether on the dialing or recieving end. What about 1200 of them, in one day...
XM made a tiny mistake in when printing 78,000 direct mail postcards for direct mail requesting customers to update their billing information, by phone. XM did what every girl in a disco has done to me over my entire life, gave out the wrong phone number. The errant digit led callers to a Eureka, California small business who according to the Times Standard fielded 200-300 wrong numbers per hour over the course of a day.
And get this, the fun continues with the 3rd class mailing being dribbled into mailboxes over the next 2 weeks.
The owners of the Eureka, California company are hoping that some sort of financial settlement can be reached for loss of business and the cost of the 800 calls.
[via Times Standard Online]
1. I think it's not just a mistake, it's well planed action against the company from their business rivals.
Posted at 12:32PM on Jul 12th 2006 by Billy Jen