Rumors of this were running around recently, but it's now a confirmed deal. Loveable, pot-head bio-diesel salesman Willie Nelson is coming to XM Radio with a whole channel to himself. The new channel will replace
Namesake, Willie Nelson, will play cretive director for the new offering. Possibly the coolest part of all this, XM is building new studios for "Willie's Place" at Nelson's BioDiesel Truck Stop in Carl's Corner, Texas. The channel will begin broadcasting live from Carl's Corner in 2007.
Willie is a hep cat, and this shoud bring a depth of alterna-county programing to XM that SIRIUS can't currently match. With Country being a popular segment amongst a large portion of the US population, bringing a heavyweight name like Nelson on board can only be good for XM.
Read the press release here.
1. So it wasn't just rumors after all.
Posted at 4:23AM on Aug 16th 2006 by Jim