SIRIUS Canada and BMW Canada today announced a long term exclusive agreement that will make Sirius satellite radio receivers an option for BMW vehicles sold in Canada.

Starting this fall, Sirius will be available in select Canadian BMW models bundled with a subscription to the satellite radio service. By 2007, all BMW models will be Sirius satellite-ready.

SIRIUS is really moving to position itself as not only a satellite-radio service but a mobile data system. BMW makes an excellent fit with SIRIUS' strategy, and I'm sure both parties are well aware of this. BMW's late model cars have a reputation for being loaded with tech-gadgets (sometimes to the point of annoyance. cough-"i-Drive"-cough). I'm sure the BMW execs are well aware (and probably more aware than public knowledge) of SIRIUS' future plans for data delivery to the automobile.

SIRIUS is racking up the exclusives in the Canadian market, with Subaru and VW already signed on for similar deals.

[via Digital Home Canada]