Tower Records is looking to increase its brand
recognition and in doing so its sales by offering
music online for customers to use in their podcasts. The music will be available free of charge for those looking for a
little bit of tunes for their self-made shows. None of the major labels have signed up to let their artists' music be
part of the program. Instead the music will come from artists and labels that have signed on to the Independent Online
Distribution Alliance. Tower is looking to make money by selling ads within the podcasts. Revenues of those ads will be
split between Tower, the podcast creator and the labels and artists providing the music.Tower offers music for podcasts
Tower Records is looking to increase its brand
recognition and in doing so its sales by offering
music online for customers to use in their podcasts. The music will be available free of charge for those looking for a
little bit of tunes for their self-made shows. None of the major labels have signed up to let their artists' music be
part of the program. Instead the music will come from artists and labels that have signed on to the Independent Online
Distribution Alliance. Tower is looking to make money by selling ads within the podcasts. Revenues of those ads will be
split between Tower, the podcast creator and the labels and artists providing the music.
