Following on the heels of the
news of HBO signing to sponsor
podcasts we reported the other day, we noticed an article on the growth expected in podcast audience s and
advertising, which our fellow Weblogs Inc Network Blog TUAW (The Unofficial Apple Weblog) report on as well.
The research firm not only predicts the future size of podcast audiences, but they also predict the large growth in advertising dollars spent on podcasts. According to eMarketer, the advertising dollars spent on podcasts this year will be $80 million, growing to $150 million in 2008, and doubling to $300 million in 2010.
