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Oprah signs on XM

Oprah Winfrey on XMWho has a following along the same lines as Howard Stern? Oprah Winfrey, that's who.

The multimedia icon has signed a three-year deal with Winfrey that will have the talk-show icon creating a new channel called "Oprah and Friends." Winfrey will host a weekly show on the channel. Other programs will feature personalities from Oprah's stable of regulars. XM got Winfrey for a fraction of what Sirius signed Howard Stern for, just $55 million over the three years. The new channel is expected to be a hit among women, who make up a great deal of Winfrey's core audience. The low cost of the deal also means XM won't have to add too many subscribers to pay for the contract.

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