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If we were Microsoft, here's how we would enter the PMP space

Concept PMPThe market is all abuzz with thoughts that Microsoft has had about enough of Apple and its iPod. Not typically known for hardware, you can't argue with Microsoft's success on the Xbox brand, but MSN Music is flea on the dog we know as iTunes. Microsoft wouldn't bring YAPMP (yet another Portable Media Player) to market unless is was multi-functional; a device that plays games as well was digital audio and video for example. If we were Microsoft, here's what we'd do:
  • Add Podcasting support in MSN Music. It's RSS for cryin' out loud; you just put RSS support in IE7, so you know what we're talkin' about!
  • Get on the horn with XM and integrate their new Passport receiver into your device. Portability with satellite radio with gaming = fun.
  • Work with the Windows Mobile OEM's (you remember them, right?) and get some killer VGA screens. We don't want any of that QVGA junk; 640 x 480 is the lowest res we should have to accept.
  • Build in some WiFi support or better yet, piggyback some 3G cellular data connectivity so we can buy digital music whenever we want.
  • Add Podcasting support to MSN Music. Oops. Did we already mention that?
Let's open up the floor; you folks have the microphone, so what would you do for a successful entry into this market? Does Microsoft stand a chance?
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