Would you rather have 97.5-HD1 and 97.5-HD2 or would you rather have 97.5, then in HD 108.3, 108.4, etc?  A new study conducted by some radio analysts says consumers prefer to have the 'extended band' of radio, instead of a 'layered approach.'

Real quick background, with HD/DVB now stations can multi-cast more than one station, on around the same frequency.  The only problem, is nomenclature (naming schemes.)  With digital multicasting, many industry pundits were saying it would be a good idea to layer stations, and have KISS-FM HD1 through how ever many multicast stations there are.  Consumers seem to like the approach of having stations they can turn to, and know exactly where they're going.

Basically, the research was done so manufacturers and broadcasters can come together on a more uniform standard, and avoid consumer confusion.  The next step?  Researchers will meet up with manufacturers ar CES this January and try and hammer something out.

Normally, I'd ask what do you think about this, and whether you agree or disagree.  Unfortunately, the weekend of the 17th and 18th, comments will be closed while we check out some stuff.  After that, then be the first person to comment on the new system.