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HD Radio Available, But Are People Listening?

Now, listeners in Southwestern Florida have an HD Radio Station, like many others it is an AM news/talk (sports/talk in this case.)  An article by a local paper, the News-Press, says that while it's available, no one has HD receivers, much like the current state of HDTV.  HD Radio is definetly the future, but at $500, it might not be the most near future.  What do you think?  Would you pay $500 for one HD radio station in your market?  Of course not.  How many stations and incentives would it take for you to plunk down enough cash to cop an HD reciever?  

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