Rajar, a radio measurement firm in the UK, has released some very interesting numbers showing that DAB listening (via the radio) has overtaken listening via digital TV and the internet for the first time. The number of people tuning in via DAB has jumped by 165%. Damn.There's also been a significant drop in terrestrial radio listenership. In 2004, AM/FM listeners accounted for 81.8% of total listening hours, while in 2005 this number dropped to 74.8%. Meanwhile, the number of DAB listeners (either through a DAB receiver, or digital television or internet radio) has jumped by 4.7 Million, or a whopping 25%, when compared with a Rajar survey a year ago.
Looks like the UK is doing just fine with DAB. HD Radio in the states? well.... that's another matter.
