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Future of Industry: Latin and Talk?

MTV, you remember the M stands for Music and not just Marketing, has a (surprisingly) insightful piece on the future of the industry.  They say that with the advent of iPods, satellite radio, podcasting and Droxy (ok, just blogs), the landscape has gone from our rock-music driven industry to something much much different.  With Howard Stern jumping ship to satellite radio, consumers are going to get more familiar with that market segment.  Now, instead of just replaying music, terrestrial radio stations are going to have to face the facts that music might not be the best option.  Talk radio is already a force to be reckoned with on the AM dial, and now more and more stations are moving talk radio to the FM dial, and to the web.  More FMs are changing from Modern Rock to a reggae format, as well as a new format dubbed 'Hurban' (Hispanic Urban.)  I agree with most of the article.  It feels like we're changing the same way they did in the 50s, with radio leaving the entertainment and storytelling formats, and heading almost exclusively to music.  Regardless of where this goes, it should be a very interesting 10 years.
 
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