It's no secret that Howard Stern has a $500 million dollar contract with Sirius, and it's even less of a secret that many on Wall Street are wondering just exactly how they'll pay for such a hefty bill. Well, we got a bit of glimpse behind the creativity of Sirius' Ad Sales department when Sam Benrubi (VP of Ad Sales) mentioned that they just closed a 2.5-minute long spot with a spirits manufacturer. Some find this ridiculous, but I'd have to disagree because of the potential for actually entertaining commercials.
Mind you, Sirius will never put ads on their music channels, nor will they extend the commercial breaks to the ridiculousness they are on terrestrial. All a 2.5 minute spot does is give the advertiser to truly capture the ear of the listener.
