It's not a common occurence when you hear about a Satellite Radio company offering up Podcasts. Afterall, Podcasts are free (or should be) and Satellite Radio isn't free (nor should it be). Both are considered to be competition to each other, though each providing a much needed alternative to Terrestrial's boring portfolio.So when you see a Podcast offered up by Sirius Satellite Radio, eyebrows raise and ears perk up. Enter the Lance In France Podcast. Short, quick, audio snippets updating the curious Tour de France masses with Lance's progress. Nothing fancy, just what you want when you want it.
Sirius uses this as a promotional vehicle, which is neither unexpected nor overly annoying. In fact, it's done "just right" in a way that not only provides the listener with the updates they want, but captivates us in a way that makes us desire more. Perfect.
