The automotive market is where it’s at for Sirius and XM in contending for subscribers: with millions of new cars coming on to the road each year, it’s a sure source of fresh blood. While XM picked up the whole Hyundai line today, Sirius added Jaguar, Mercedes-Benz, and Land Rover models
Jaguar will let dealers install
Sirius on 2005 X-Type sedans and sportswagons, S-Type sedans, and XJ sedans, as well as for the 2006 versions of the
same models.
Mercedes-Benz is pushing Sirius as a factory-installed
option on its M-Class SUV. They also expect to add Sirius as a factory-installed radio on six 2006 model year vehicles
and four 2007 model year vehicles.
Land Rover will offer Sirius factory installed on 2006 Range Rover and Range Rover Sport models.
