XM Teaches Car Renters to Love Its Service

Posted Dec 14th 2004 10:28AM by Glenn Fleishman

An XM radio will be standard issue at no extra charge in certain higher-end cars rented by National and Alamo in a host of models that they rent:

National and Alamo customers can receive XM Radio for no additional charge on all 2005 model Chevrolet Cobalts, Pontiac G6s, and Buick LaCrosses in the two brands’ fleets. The two rental brands also are offering XM for no extra charge on select 2005 Chevrolet Monte Carlos, Chevrolet Impalas and Pontiac Bonnevilles.

Clearly, this is meant as a way to educate the right income level of user about XM’s benefits, especially when they’re in a strange city and trying to find something to listen to.

Reader Comments

(Page 1)

1. Glenn,
Good luck on your newest endeaver. Right off the bat I have a comment so, so far so good.

I travel 70% of the time. Renting cars from Avis on an almost weekly basis I'm constantly looking for decent radio station in whatever area of the country I'm in. I've been looking into getting a portable XM or Sirius radio but thus far the recent announcemts haven't put me over to the "buy now" category.

Currently Avis only offer this service in the premium cars - way to expensive imo. So I'm glad to hear that they might have some competition in offering this service throughout the fleet.

Thanks again for your commitment to your passions and good luck!

Charlie
Milwaukee, WI, USA

Posted at 4:15PM on Jun 16th 2005 by Charlie

2. Hertz also offers Sat radio, but you have to pay extra .. around 5/day similar to their Neverlost GPS system. It was not clear from your post whether you get the service for free or what... just because it's in the car, does not mean it's a free add on.

An idea for the Sat guys would be to pay to get the cars to have it there as a marketing tactic - what better way to trial the service? If I have to pay more, I am much less likely to try it.

[Note: I updated the main post to clarify that the XM deal is free, but the cars are only the most expensive.--glenn]

Posted at 4:15PM on Jun 16th 2005 by Jonathan Greene

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